Hey everyone! I need all hands on deck for this release. Here’s what I want the layout to be for the website. Make it clever, keep it cute, and remember: Michael Bublé is a charming, likable, family man with a rock-solid career. We can’t go wrong!

This paragraph should be about Michael Bublé, his achievements, and his identity as a classic sex symbol. Write something about him being VERY involved in the advertising. He is thinking about this campaign 24/7. He really wants it to be big and he will put the work in! Make up the quotes if you need to. It’s fine. We have time. I’m sure he’ll call us back eventually. After all, he took three years perfecting this whiskey. It’s not like he’s just going to launch this campaign from the comfort of his hotel room. Where is he, anyway? Try texting.

Second paragraph is about Paul Cirka, the Master Distiller and Blender. This part’s easy. Paul knows his shit. He hand-selected North American oak barrel whiskeys. Smooth flavor, sweet fig, and blood orange on the nose. Subtle finish of caramel, vanilla, and a hint of spice. Etc. etc. etc. Sophistication. Epicurean taste. Luxury. Take all your words and dress them in a bow tie.  

Now here’s where we’re going to replace all the lorem ipsum with something funny. Like, tell an anecdote about Michael. He’s in a tuxedo, he makes Paul laugh and then they both sip whiskey together. Maybe they are standing by a billiard table? Make it work. You’ve got this.

I’m going to have plenty of time to go over everything before launch. I want this to be huge.

Procrastinate responsibly.

-Marshall Watson

WES Brands

I will be out of the office October 25th through October 27th, returning Monday, October 30th. If you need immediate assistance during my absence, please contact Michael at Michael.B@fraserandthompsonwhiskey.com