BSB Whiskey was born out of the belief that life's moments are meant to be appreciated with joy, laughter, and unforgettable connections.

Jamie Foxx, inspired by the warmth and camaraderie that a good drink can bring, set out to create a flavored whiskey that stands out-one that captures the essence of celebration and togetherness. BSB Whiskey, with its ultra-smooth flavor, is the perfect companion for those who dare to seize life’s moments, making every sip a gateway to memories that last a lifetime.

BSB Whiskey is the spark that ignites evenings filled with laughter and the kind of fun that stories are made of. It’s not just a drink; it’s an invitation to break free from the mundane, to gather your tribe, and to create experiences that are as rich and flavorful as BSB itself.

The time is now, BSB. Shoot Your Shot.